If you have decided to take part in a trade show, it is important for you to hire a professional company to design the exhibition stand. The exhibition stand is the first thing that a visitor will notice when they approach your stall. Unless it is properly designed, most visitors aren’t going to be interested in your business at all. That is one of the main reasons why companies are willing to pay lots of money to professional design companies. Rather than try your hand at designing the stand yourself, it is best to hire a professional firm that knows a thing or two about designing an exhibition stand.
Professional firms work with designers and carefully study consumer psychology. By manipulating factors such as the shape of the stands and the lighting, they are able to create a more effective display. However, hiring a professional company is much easier said than done. It’s a sizeable investment to make, for starters. That is why companies have to be very careful that they hire the right firm for the job. Here is a brief guide that will help you:
Look For Reputable Firms
The first step is to create a shortlist of different design firms. When you start searching, it is important to make sure that you look only for reputable firms. Hiring an unknown firm may help you save money, but you may not be able to get the eye-popping stand design that you want. Reputable firms follow a proper strategy. A representative will visit your offices and carefully assess your company logo. They will also analyse the common colour themes used throughout your office, and then begin designing. The result is a beautiful exhibition stand that is consistent with your company’s logo and colour themes. For example, the exhibition and display stands by MarlerHaley are considered to be the most popular in the UK.
More Design Variety
Gone are the days when stand designs were simplistic and straightforward. Previously, almost all companies used Panaflex banners. That trend has changed now. Design companies use lots of fabric and modular designs in order to create unique exhibition stands. When working with a professional company, you get a lot of variety to choose from.
Obviously, if you are hiring an external design company, you will want to see returns. Companies use shell scheme graphics, pop-up stand designs, modular designs and kits in order to set your exhibit apart. Professional design firms also use a wide variety of different materials when designing the exhibition stands. They use translucent fabric, plastic and even metal in order to give a more eye-popping appearance.
The most important benefit that you get while working with a professional design firm is the way they deal with customers. Professional companies will not only design the stand for you, but they will also deliver it to the trade show venue and set it up at the designated spot before leaving.
